I am currently attempting to con my wife into watching this, not because it's a great movie, but because I know it's the kind of movie that she is going to laugh at and enjoy. It has that humor that people that are ESL can really pick up on without having to be an expert native speaker to follow the word play...
... but then again, she's actually gotten good enough with English that she's watching and enjoying Monty Python so, who knows if that still applies.
As I said, it's not a great film, but it is memorable, and memorable for it's dumb humor and brainless action alone that is personified by Gibson when he was at the top of his game for fun, dumb, and entertaining action/comedy flicks.
Historically we can call it a cult of personality, because, honestly, you are watching it strictly because of Gibson's personality and his sense of humor.
And mind you, this was before he did that thing... which he asked forgiveness for very publicly... and I personally don't see why people feel it's necessary to continue to beat a man after he made amends for a mistake.
Honestly, you're watching it and remembering it because it is a funny Gibson action comedy, and nothing more. Especially since he kind of outshines Hawn in the comedy department in this one, which is kind of shocking given that she can be pretty hysterical when she wants to. In this, however, I'm not sure she was really giving it her A game, or maybe she just sulked back to a co-star routine.
But, it doesn't claim to be anything more, it achieves it's goals, and it entertains.